“SUP: more than a board, its a way of life.”

Welcome to SUPS LIFE
Stand Up Paddle Boards for everyone

We’re a retailer of all things stand up paddle boards based on the Norfolk coast.

We pride ourselves on expert knowledge from years of water time.

We understand boards like no one else, because of our long-standing relationships with the best brands.

Our ethos is to match riders perfectly to our quality roster of SUP boards, paddles and accessories through helping new and existing riders understand the wide range of boards available for your aims – whether its wave riding, touring, racing, cruising or general all round paddle boarding. If you’re not sure on which board will suit you then drop us an email or give us a call.

If you’re local to, or find yourself in and around Norfolk and East Anglia we can arrange demo appointments for you to try the equipment before you buy, ensuring complete customer satisfaction.

Whether you’re after an affordable board for an afternoon splash around, streamlined racer or wave sup, we are here to help!

#SUPslife

Andy Holland, SUPS LIFE Owner