Inflatable SUP for All Round Paddle Boarding

View our
2020 Inflatable
Paddle Boards

Shop Online

Inflatable SUP for All Round Paddle Boarding

Paddle Boards
for Cruising
and Exploring

Shop Online

Paddle Boards
for Touring
and Racing

Shop Online

Stand Up Paddle Boards for Women

Paddle Boards
for Wind
and Waves

Shop Online

Stand UP Paddle Boards and Inflatable SUP for Children and Families

Paddle Boards
for Children
and Families

Shop Online

For exclusive offers and discounts join our

Sign up

Stand Up Paddle Boards for Racing and Touring
SUPS LIFE Paddle Boards Homepage2020-06-03T16:53:29+01:00

Coronavirus Statement

Due to UK Government guidance on social distancing and because our stock comes from areas affected by Covid-19 we have temporarily shut down our online store. If you would like to enquire about paddle boards and availability, please contact us either by email or telephone 07767 606761.

Excellent range of SUP boards
SUP Packages from £469.00
SUP Boards for all riders
Inflatable SUP’s from £399.95
Composite SUP’s from £849


SUP: more than a board, its a way of life.”

Welcome to SUPS LIFE – Stand Up
Paddle Boards for everyone

We’re a retailer of all things stand up paddle boards based on the Norfolk coast.

We pride ourselves on expert knowledge from years of water time.

We understand boards like no one else, because of our long-standing relationships with the best brands.

Our ethos is to match riders perfectly to our quality roster of SUP boards, paddles and accessories through helping new and existing riders understand the wide range of boards available for your aims – whether its wave riding, touring, racing, cruising or general all round paddle boarding. If you’re not sure on which board will suit you then drop us an email or give us a call.

If you’re local to, or find yourself in and around Norfolk and East Anglia we can arrange demo appointments for you to try the equipment before you buy, ensuring complete customer satisfaction.

Whether you’re after an affordable board for an afternoon splash around, streamlined racer or wave sup, we are here to help!


Andy Holland, SUPS LIFE Owner

Join the SUPS LIFE Community

Join our members club which gives you genuine discounts and rewards.*

‘Sup-xclusive’ DEALS
  • Receive exclusive monthly ‘sup-xclusive’ deals sent directly to your email that are valid for up to 48 hours**
  • Receive one time mega deals with discounts of up to 50%!
Life Rider Extra Discounts
  • Earn extra discount on everything you buy from SUPS LIFE on all orders over £200
  • You’ll also be the first to learn of our demo days as well as new boards and accessories.
Refer a friend
and collect points
  • Earn points for referring a friend (they just have to quote your name).
  • Earn points every time you buy and you can convert your points to discounts off future orders.***

*All subscriptions require you to complete and submit the form below. We will then send you a authorisation email which you need to confirm your subscription.
** You can unsubscribe from receiving marketing emails at any time by clicking ‘Unsubscribe’ at the bottom of any SUPS LIFE Community email.
*** Earn 1 point for every £1 you spend online at Points can be exchanged for discounts (100 points = £2 discount). Points expire after 2 years. Discounts can be applied at checkout (must be logged in).

Sign up
Stand Up Paddle Boards, Inflatable SUP and Paddle Boarding Accessories

Latest News from SUPS Life Blog

Outstanding Fanatic SUP Packages

The New 2020 Fanatic iSUP Packages offer outstanding value. Some of the stand out packages are for the Pure Air, Ray Air Premium and Fly Air Premium: Fanatic Pure Air Board Only £599.00 - SUP Package £459.00 Save £140.00 + Includes Paddle Fanatic Fly Air Premium Board Only from [...]

Improving your paddle technique

Whether you are a new or experienced paddler, there is always room for developing your SUP paddle technique. This SUP Tips infographic from Starboard and World Champion SUP racer Connor Baxter beaks down the fundamentals movements and body positions required for a great stand up paddleboard technique. Squeeze stomach [...]